One Missed Call
Here is the trailer for One Missed Call and I am going to analyse it as much as possible.
The total time of this trailer is 2 minutes and 22 seconds. This amount of time is as such so that the audience can grasp the point of the film and to get them attracted to it so that they will want to go and see it. If the trailer were to be too long in length it would bore the audience and give them the message that the film is just as boring. The shorter the time usually the more suspense is created. It also usually means that less information is revealed making the viewer want to know more about the film.
This trailer has an increasingly fast take time to build excitement in the audience. The first take (not including the explanitory writing between) is very quick and is a medium close-up of the main character. The second take is 5 seconds long and begins with a ringing mobile phone in the foreground and two people (one the main character) in the background. This is the establishing shot of the trailer. The unfamiliar ringtone has been established, as has the main character. Next is a close up of the phone being opened and a missed call being recieved on the front screen. Now the title has been explained. A quick take mirror image in two shots is shown of both characters on the phone looking confused. These shots are both close up. Another close up to follow shows confusion of the main character. A low shot of the phone and the other woman gives a sense of being watched, perhaps from 'the view' of a small person. As the ringtone sounds like a childs toy song, it could perhaps be suggesting a child is involved somehow. She then looks into the camera in a close up with a worried expression with the word 'dying' overheard. A title comes into the shot quickly with a bang, having a big impact on the viewers with the intention to shock. From here on, the take time can be as little as less than one second for a fast, exciting and tense impact. A flash like lightning is put across the screen and images are jumped to add even more excitement and horror. Lots of characters are introduces quickly and with louds noises such as a car horn hooting loudly and a scream. These are included to make the audience jump, to keep them watching and wanting more. A negative effect is used on the end of a couple of takes and extreme close ups of the phone for even more suspense. The shots get faster, increased to approx. 0.5 seconds per shot, but each one fades out to just about allow the audience to relax before an impacting establishing shot of the obvious cause of the problem. There are three one second length shots which then extends to about 1 second. Suspense is builded... 'BANG!' an extremely fast shot which induces panic and fear in the audience. The shot is similar to that of a camera shot which is extremely fast also. It is seen but very fast. Strobe lighting is used for this amongst other shots in the trailer. She is dragged off screaming, a sound which is echoed for increased panic effects, and increasingly quicker shots follow with big impact parts of the film. An excitement is raised within the audience and a sense of an idea of the film but no idea what is actually happening or why is a technique used to draw the viewers in to watch the film. The ringtone comes in calmly to the shot of the film title, which like other parts of the trailer including text is typed as if on a mobile phone. A slow pan of a dark room from a point of view with a torch follows with a loud screeching sound effect to initiate terror again with three very quick shots (less than a second) to initiate one last moment of panic and suspense in the audience and to make it memorable by associating it with the title. Credits follow on a two second take with a reference to the films official website taking the last three seconds to allow it to be remembered.
Conclusion of take times:
Shots of dialogue being exchanged are interupted quickly and occasionally by shots of scary images. The take time begins rather slow and gathers speed around a death. The shots then fade to not initiate panic for the moment and are rather quick. The suggestion of another death occuring is accompanied by an increasing take time again. There is an establishing shot which is kept on the screen for a seemingly slow two seconds because there is no music or noise (music and noise stopped by the slam of the car door). The pace is shot for a couple of shots and then goes very fast on a 'bang' noise, a strobe lighting effect and a high view of the main woman being dragged off. The music overhead is very loud, fast, jumpy and there are lots of bangs. This increases panic. Slow takes follow before fast takes after the main title is shown.
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